It is essential for online business owners to understand the process of webpage optimization. A common misconception is that once a site is launched, customers will automatically start pouring in. However, the reality is that a website needs to be optimized to increase search engine visibility. Web development encompasses more than just creating a visually appealing design. It is crucial to understand that without optimization, a website may be beautiful but may never be discovered by potential customers. For instance, a plumber’s website, PeoplesPlumbing.com, may not be discovered if it does not contain relevant search terms, backlinks or citations (NAP) throughout the web. It is important to be on page one of search results because customers tend to believe that the leaders on page one are the best in their field. Therefore, optimization is critical to attract more customers.